Our B2B marketing approach aligns tightly with your sales process. We focus on longer sales cycles, account-based marketing, multi-touch attribution, and funnel visibility—ensuring that your digital marketing efforts don’t just attract clicks but deliver conversions.
At EtherUX, we specialize in digital marketing for B2B businesses—from startups to mid-size firms and niche enterprises. Our full-suite services are designed to help your brand reach decision-makers, generate qualified leads, and close high-value deals. Whether you operate in industrial manufacturing, legal services, SaaS, or consulting, our strategies combine creativity, analytics, and automation to accelerate your growth.
Website Design
Build responsive, conversion-driven websites that align with your B2B buyer journey and brand values.
SEO for Growth
Increase visibility with SEO for long-tail keywords, location-based services, and industry-specific terms.
LinkedIn Marketing
Engage B2B audiences with platform-native content, executive visibility, and organic LinkedIn growth.
Lead Generation
Generate high-quality B2B leads through performance marketing, Google Ads, and email nurturing workflows.
Email Marketing
Use marketing automation and CRM platforms to streamline lead nurturing and customer lifecycle campaigns.
MarTech Integration
Build unified marketing ecosystems using tools like GA4, HubSpot, Zapier, and Salesforce integrations.
Branding and Identity
Develop memorable B2B brand identity—logos, color systems, visual assets, tone of voice, and design systems.
Performance Insights
Track campaign ROI, web traffic, conversions, and engagement using custom dashboards and attribution models.
Event Marketing
Drive authority through expert voices, webinars, hybrid events, and B2B influencer engagement strategies.
B2B MANUFACTURING COMPANY
Case Study 1 : Full-Funnel Growth for a Specialty Chemical Manufacturer
A specialty chemicals company headquartered in Dubai approached EtherUX to lead their global digital transformation. Despite having a strong product portfolio across industrial applications—including coatings, water treatment, and hygiene—they lacked brand recognition and digital sales traction.
We started from the ground up :
Brand Identity & Messaging
Created a modern brand system with a new logo, tagline, and mission statement tailored to industrial sustainability.
Website Development
Launched a multi-category product website with SEO-ready content, technical downloads, and CTA-driven navigation.
Content Marketing
Created over 50 pages of SEO content including blog posts, whitepapers, and application-based product pages.
Search Engine Optimization
Targeted industry-specific phrases like “biocide solutions for paints” and “preservatives for personal care,” securing top rankings.
LinkedIn & YouTube Strategy
Grew followers 5x through videos, client testimonials, and employee advocacy.
Google Ads & Remarketing
Deployed paid campaigns targeting distributors and formulation professionals across MENA and Southeast Asia.
CRM Setup & Lead Routing
Built custom forms and automated lead assignment by region and application category.
Results Achieved :
$5M+ in annualized sales within 12 months
25+ keywords ranked on the first page of Google
Global inbound leads from EU, SEA, and MENA regions
Distribution inquiries increased by over 300%
Speaking invitations from major industry expos and webinars
B2B SERVICE COMPANY
Case Study 2 : Transforming SEO for a Regional Southeast Asian Law Firm
A respected regional law firm with offices across Southeast Asia turned to EtherUX for an SEO-led digital growth project. While their legal expertise was unmatched, their online presence was underdeveloped. Their website lacked visibility in search results, and inbound leads were minimal despite a strong reputation.
- We began with a comprehensive technical SEO audit, which revealed several performance bottlenecks: poor mobile usability, lack of metadata optimization, minimal backlinks, and no structured content to serve Google’s AI-powered SERP features. We rebuilt the site’s information architecture, implemented schema markup, and created content clusters around core legal service areas such as tax advisory, mergers & acquisitions, transfer pricing, and cross-border compliance.
- In parallel, we launched a backlink outreach program targeting high-authority legal directories, regional business journals, and knowledge-sharing platforms. We also promoted the firm’s partners as subject matter experts via LinkedIn and blog content, driving thought leadership and trust.
- The content strategy was crafted to support AI Overview inclusion, using structured summaries, concise answers, and FAQ formats. The blog began ranking in featured snippets for queries like “corporate restructuring in Indonesia” and “transfer pricing compliance SEA.”
- We organized 3 digital webinars focused on recent regulatory changes and 1 physical event with in-house and guest legal experts, which were further amplified through social media, email marketing, and influencer engagement.
Results Achieved :
Top 3 Google rankings for 13+ priority keywords
5,500+ monthly organic sessions, up from under 1,000
100 new backlinks from domains with DA 40+
2–5x increase in lead conversions (form fills, downloads)
8 keywords featured in Google’s AI Overview section
3 webinars + 1 physical event executed successfully
2 senior lawyers promoted as B2B influencers on LinkedIn
GURANTEED RESULTS
Why EtherUX is Built for B2B Growth
Unlike B2C agencies that rely on virality or impulse clicks, EtherUX understands the complex, multi-stakeholder nature of B2B sales. Our frameworks are built around your customer lifecycle, using data-driven decision-making, technical SEO, platform-specific content, and real-time analytics to move prospects down the funnel.
Whether you’re a SaaS company, a manufacturing firm, or a professional services provider, our team adapts to your industry, buyer personas, and sales cycles—delivering sustainable digital growth, not just traffic spikes.
Let’s Talk B2B
Are you looking to – Redesign your website; Attract organic leads through SEO;
Launch campaigns; or Build thought leadership and/or event visibility? Start a conversation with EtherUX today.
