Challenge

Xcelentra, a UK-based financial services and business consulting firm, was struggling with an outdated website that failed to attract traffic or generate leads. The lack of SEO-friendly content resulted in poor search engine rankings, leading to a 30% drop in online inquiries over the previous year. Xcelentra required a complete website overhaul and a strategic content plan to improve visibility, attract potential clients, and establish authority in the consulting industry.

Solution

We began with a comprehensive redesign of Xcelentra’s website, focusing on a modern, user-friendly interface that reflected their expertise. The content strategy included the development of 25 service pages and 15 blog posts, optimized with over 100 strategically chosen keywords relevant to financial services and consulting. We also created 3 downloadable whitepapers on industry trends to serve as valuable resources for their target audience. The content was designed to enhance search rankings and position Xcelentra as a thought leader in their field. Additionally, an internal linking strategy was implemented to improve site navigation and SEO performance.

Result

The website overhaul resulted in a 180% increase in organic traffic within four months, with Xcelentra’s search rankings significantly improving—15 of their primary keywords moved to the top 5 positions on Google. This increase in visibility led to a 50% rise in client inquiries, with the conversion rate increasing by 35%. The new content strategy also boosted user engagement, with average session durations up by 40% and the bounce rate decreasing by 20%. The whitepapers alone were downloaded over 500 times, further establishing Xcelentra as an industry authority. This strategic approach continues to drive qualified leads and solidify Xcelentra’s online presence.