Beyond Closet
The designer named the brand “Beyond Closet” because the closet or wardrobe is a space where one see their personality, sensitivity, and lifestyle.
The brand was launched in 2008 by Ko Tae-Yong. The brand is inspired by the classic American preppy look.
CLIENT:
Beyond Closet
YEAR:
2008
WEBSITE:
Features
Beyond Closet is a Korean fashion brand that blends the classic American preppy look with contemporary styles. We worked with Beyond Closet to manage their social media content, ensuring that the brand’s personality and lifestyle were reflected in every post. Our content showcased their clothing collections with a focus on quality, sensitivity, and modern aesthetics, connecting deeply with their fashion-conscious audience.
Social media marketing allowed Beyond Closet to expand its reach beyond Korea, attracting a global audience interested in preppy fashion with a twist. We leveraged Instagram as the primary platform for engagement, creating visually appealing posts that aligned with seasonal fashion trends. This approach not only strengthened brand identity but also drove traffic to Beyond Closet’s online store, resulting in increased sales and brand loyalty.