Challenge

Navigating an increasingly competitive digital landscape, Jimmy’s wanted to fine-tune its SEO efforts to help its easygoing apparel reach a new generation of customers.

Solution

Ether-UX tripled Jimmy’s blog content to dramatically expand its keyword portfolio.

Results

Operating in a highly competitive market, they wanted to improve overall rankings for targeted keywords and expand into a younger market to breathe new life into their brand image.

Jimmy had three clearly defined objectives for its SEO campaign. First, they wanted to improve the search position for key terms, such as “cargo shorts,” and move up from page six to the first two pages of Google search results. They also wanted to increase brand awareness among a younger demographic and increase site visits from 18-35 year-olds. Finally, they wanted an SEO strategy that would increase organic revenue by 50%.

Ether-UX provided search-optimized product descriptions and product page optimization to support new products designed for a younger demographic. We used search engine optimized content to draw in visitors from the younger demographic that Jimmy’s hoped to make inroads with. All in all, we expanded Jimmy Luxury’s keyword portfolio by 3,622 terms and grew their blog content by 3.5x.